Integrations and tracking

Connecting your store is what turns the platform from a newsletter tool into commerce automation. Once Shopify or WooCommerce is linked, orders, checkouts, customers and products stream in over webhooks in real time. That data powers the store triggers (cart abandoned, order created, back in stock), purchase-based segments, revenue attribution per email, product blocks in the editor, and unique per-recipient discount codes minted on your store at send time.

The website tracking script is the second half of the picture. A small snippet on your site records page visits and product views for identified subscribers, which enables browse abandonment flows ("viewed the same product three times this week without buying") and custom events you define yourself, with event properties available as merge tags in the emails they trigger.

Both integrations are covered step by step below, including what data flows in, how consent states are respected, and what to check if events stop arriving. Store connections are per account, take a few minutes to set up, and start syncing historical products and customers immediately, so segments and product blocks work from day one rather than only for future orders.