Guides written from running flows.
Everything here comes from automations our customers actually run: abandoned cart, welcome series, back in stock, browse triggers and the deliverability that carries them.
Email list cleaning: when to stop mailing inactive subscribers
Inactive subscribers push your spam rate toward the Gmail and Yahoo 0.3 percent ceiling. How to define inactive, build a sunset segment and stop mailing them.
6 September 2026 · 9 min read
EcommerceUnique discount codes: why shared coupon codes leak
Shared discount codes leak to coupon sites within hours. How unique single-use codes per recipient work on Shopify and WooCommerce, and when to use them.
1 September 2026 · 7 min read
List buildingDouble opt-in: what it costs you and when it is worth it
Double opt-in shrinks your list but improves engagement and documents consent. What GDPR actually requires, and when single opt-in is the smarter choice.
1 September 2026 · 8 min read
AutomationPost-purchase email flow that turns first orders into second orders
The sale is not the finish line. How a three-email post-purchase flow cuts support tickets, collects reviews and lands the second order, with honest timing.
26 August 2026 · 8 min read
AutomationWin-back emails: re-engage customers who stopped buying
Customers who stopped buying already trusted you once. How to build a win-back flow that brings them back without leaking margin or hurting deliverability.
26 August 2026 · 8 min read
EcommerceHow to reduce cart abandonment on Shopify
Seven in ten Shopify checkouts are abandoned. The store-side fixes that prevent it, the email flow that recovers 5-12% of the rest, and what to measure.
26 August 2026 · 8 min read
DeliverabilityGmail and Yahoo sender requirements: what changed in 2026
Gmail and Yahoo now reject bulk email that fails authentication or one-click unsubscribe rules. What the 2026 enforcement means and what to fix, plainly.
26 August 2026 · 9 min read
AutomationAbandoned cart email that recovers the checkout
Around seven in ten carts are abandoned. Here's the exact 3-email sequence, timing and copy that recovers 5-12% of them, plus the mistakes that kill it.
24 August 2026 · 9 min read
AutomationWelcome email series that lands the first order
New subscribers are the most engaged they'll ever be. This welcome email series structure, timing and examples turn that attention into a first order.
24 August 2026 · 8 min read
AutomationBack in stock emails: capture the demand you already earned
A sold-out product isn't lost demand, it's a waiting list. How back in stock emails work, why they convert 3-5x better than campaigns, and how to set them up.
24 August 2026 · 7 min read
AutomationBrowse abandonment: turning product views into orders
Most visitors leave without adding to cart. Browse abandonment emails reach the ones who showed real interest, without being creepy. Triggers and timing inside.
24 August 2026 · 8 min read
DeliverabilitySPF, DKIM and DMARC explained in plain language
The three DNS records that decide inbox or spam, explained without jargon. What each one does, how they work together, and how to check yours in five minutes.
24 August 2026 · 10 min read
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