Flat rate email marketing - one number, everything included.
Flat rate email marketing means every plan gets every feature - automations, segmentation, validation, API, the lot. You pay for audience size and nothing else.
- Unlimited emails
- All automations & flows
- Segmentation & validation
- Signup forms & popups
- Email support
- Everything in Starter
- Shopify & WooCommerce apps
- Website & event tracking
- Custom tracking domain
- Priority support
- Everything in Professional
- Scoped API keys
- Bulk import & validation at scale
- Migration assistance
- Same-day support
- Everything in Scale
- Unlimited audience
- Dedicated onboarding
- SLA & security review
- Direct line to engineering
Prices exclude VAT. All plans include every feature - the tiers differ only in audience size and support level.
What does your list cost elsewhere?
Drag to your list size
Estimated monthly cost across providers, at typical published per-contact rates with comparable features enabled.
Competitor figures are estimates from public price pages (2026), email-only tiers, billed monthly. Your mileage may vary - that's rather the point: ours doesn't.
Same job. Different philosophy.
| MailingPlatform | Klaviyo | Mailchimp | |
|---|---|---|---|
| Pricing model | Flat, by audience size | Per contact, escalating | Per contact + send credits |
| Unlimited sends | ✓ | Metered above tier | Metered |
| All features on every plan | ✓ | ✕ | ✕ |
| Unsubscribed contacts billed | Never | Until suppressed manually | Archived contacts count on some tiers |
| EU data residency | ✓ Default | US-first | US-first |
| GDPR export / erasure API | ✓ One call | Manual / support | Manual / support |
| Bot-filtered analytics | ✓ | ✕ | ✕ |
| Signed unsubscribe links | ✓ | Opaque | Opaque |
Comparison reflects published plans and docs as of mid-2026. Verify against current price pages - then come back.
Fair questions.
One price per audience size, everything included: unlimited sends, all automations, segmentation, the AI builder and validation. No feature tiers, no send credits, no overage charges. The price on this page is the whole price.
Your plan is set by audience size bands, not a per-contact meter - and only active, emailable subscribers count. Unsubscribed, bounced and suppressed contacts are free, so cleaning your list lowers your bill instead of being an accounting chore.
Active, emailable contacts. Unsubscribed, bounced and suppressed addresses don't count against your limit - we're not charging you for people you can't email.
We tell you before it matters, and you upgrade in one click. We never silently block sends or auto-charge overage - your campaign schedule is not a hostage.
Yes. You pay for audience size, not volume. Send a daily email to your whole list if your strategy calls for it - deliverability tooling will tell you if it doesn't.
An afternoon, typically. CSV import handles 100k+ subscriber lists with streaming upload, tags and custom fields survive the trip, and on Scale and up we do the migration with you.
In the EU. Subscriber data lives in EU data centers, GDPR export and erasure are built into the product, and we don't sell or share your audience data. See the security overview for the full picture.
Yes - self-serve, effective end of the billing period, and you can export everything (subscribers, events, campaign stats) on your way out. Your list is yours.
Run the math on your list size.
Start the trial, import your list, and see what your current provider has been charging you for.
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