The meter runs on the emails that make you money.
Brevo prices by emails sent, not list size - brilliant for a big list you rarely email, and a tax on exactly the behaviour that grows a store: welcome series, cart recovery, back in stock, browse triggers. Here is the honest comparison.
Export
In Brevo, export your contacts to CSV from the contacts page. Attributes, lists and subscription status come along.
Import
Our streaming importer handles 100,000+ row files. Attributes map to custom fields, lists become lists or tags, unsubscribed contacts stay unsubscribed.
Authenticate
Verify your sending domain with guided DNS setup - SPF, DKIM and DMARC checked live. Usually done in under an hour.
Connect the store
Connect Shopify or install the WooCommerce plugin. Orders, checkouts, product views and inventory stream in over webhooks.
Turn on the flows
Abandoned cart, welcome, back in stock and post purchase ship ready-made. Send them as often as your strategy calls for - the meter is gone.
When Brevo is the right answer.
If you have a large list and send one newsletter a month, Brevo's send-based pricing is hard to beat and you should probably stay. This page is for the store whose sending grew: automations firing daily, weekly campaigns, and a Brevo bill that climbs a volume tier every quarter. Migration is CSV-based and takes an afternoon; automations and templates are rebuilt, not imported, and on Scale and up we do the migration with you.
Automation should not have a per-send price.
A store with 25,000 subscribers running proper automations easily sends 150,000 to 250,000 emails a month - welcome series, cart recovery, back in stock, campaigns. On Brevo that volume sets your tier, and every new automation nudges the bill. Here the price is set by audience size alone: €129/month at 25,000 subscribers, sends unlimited, every feature included.
- Turning on a new automation never changes your price
- Every feature on every plan - no Starter/Business feature split
- EU-hosted with GDPR export, erasure and double opt-in built in
Fair questions about leaving.
Sometimes, and we say so on this page. For a big list emailed once a month, Brevo’s send-based pricing wins. For a store running daily automations and weekly campaigns, the send meter typically costs more than our flat €129/month at 25,000 subscribers - and it taxes every new automation you turn on.
No. Brevo bundles transactional email, SMS and chat; this platform does marketing email for stores, deliberately. Keep your transactional email where it is - order confirmations do not belong in a marketing tool anyway.
Contacts, attributes, lists and unsubscribe status via CSV. Automations and templates are rebuilt - the ecommerce flows ship ready-made here, and the AI builder recreates templates from a description. Budget an afternoon.
Unlimited means no billing meter, not no guardrails. Sending runs on Amazon SES with domain authentication, bounce and complaint feedback loops, suppression lists and list hygiene tooling - the things that actually protect deliverability.
Looking at other platforms too?
We keep an honest migration guide for every major platform, including what does not carry over and when staying put is the better call.
Unplug the meter.
Start the free trial, import your Brevo export, and run every automation your store needs at one flat price.
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