Email & automation for commerce

    Email that earns its keep.

    Campaigns, automations and segmentation on real sending infrastructure - built for stores that measure email in revenue, not in opens.

    No credit card requiredEU-hosted dataMigrate in an afternoon
    Spring launch - sent 3 days ago
    Delivered 99.2%
    Revenue
    18,340
    ↑ 24% vs. last send
    Open rate
    47.1%
    bots excluded
    Clicked
    6.8%
    ↑ 1.9 pts
    0h6h12h24h48h72h
    Automations running
    Live
    Abandoned cart
    3 emails
    €4,210 / mo
    Welcome series
    5 emails
    €2,870 / mo
    Back in stock
    instant
    €1,640 / mo
    List hygiene
    1,204 addresses validated
    38 risky addresses suppressed
    100%
    of features on every plan. No gates, no upsells
    Filtered bots
    Scanners and prefetchers filtered from stats
    <1hr
    from signup to your first authenticated send
    0%
    of your revenue taken as commission. Flat plans only
    The platform

    Three tools. One job: sell more, send less.

    Most platforms bury you in features. We built the three that move revenue - and made each one properly deep.

    Campaigns

    Emails that render everywhere. Built in minutes.

    A drag & drop editor that compiles to MJML under the hood - so what you design is what lands in Outlook, Gmail and Apple Mail. Ask the built-in assistant for copy and layout when you're staring at a blank canvas.

    • MJML-based responsive rendering - Outlook, Gmail, Apple Mail
    • Reusable templates and a shared asset library
    • Merge tags, live preview and scheduled sends
    Explore the editor
    Spring launch - draft
    Autosaved
    Heading
    Text
    Image
    Button
    Products
    Divider
    Columns
    Automations

    Revenue that arrives while you sleep.

    Visual workflows triggered by what customers actually do - signing up, abandoning a cart, browsing a product, coming back. With branching, split tests and wait conditions that behave predictably at scale.

    • Triggers from signup, store events and website activity
    • If/then branches and A/B splits, decisions locked per subscriber
    • Engine built for concurrency - no double sends, ever
    See how workflows run
    Automation branching
    Segmentation

    Talk to the 400 people who care. Not the 40,000 who don't.

    Segments evaluated live against real behaviour - opens, clicks, page visits, purchase history, age on list. Every field in the builder is backed by the database, so what you see is exactly who gets the email.

    • Behavioural fields: campaign opens, clicks, pages visited
    • Live counts while you build - no stale snapshots
    • Bot traffic excluded from every metric automatically
    Build a segment
    Audience segmentation
    For web shops

    The four flows every store should be running.

    Connect Shopify or WooCommerce in minutes. These come as ready-made workflows - turn them on, adjust the copy, watch the attribution column.

    Typically recovers 5-12% of lost carts

    Abandoned cart

    A checkout left behind triggers a timed sequence with the exact cart contents. The single highest-ROI automation in commerce - most stores just never set it up properly.

    Cart abandonedWait 1hReminderWait 23hIncentive
    Typically converts 3-5× campaign rate

    Back in stock

    Customers subscribe to a sold-out product; the moment inventory returns, they get the email. Demand you already earned, captured instead of lost to a competitor.

    Sold outCustomer subscribesRestock detectedInstant notify
    Your best first impression

    Welcome series

    New subscribers are the most engaged they will ever be. A paced series introduces the brand, sets expectations and lands the first order - automatically, with double opt-in built in.

    SignupConfirm (DOI)WelcomeStoryFirst-order offer
    Intent you're not using yet

    Browse & visit triggers

    First-party website tracking (on your own domain, consent-gated) turns product views and repeat visits into workflow triggers - reach people while the interest is still warm.

    Views product 2×No purchase in 48hNudge with social proof
    Everything else

    The details are the product.

    The unglamorous 20% that decides whether a platform feels professional at 9am on a launch day.

    Letters on their way from the writing desk to the shop

    One pipeline, no duct tape

    Editor, audience, automation and sending share one data model - nothing syncs, because nothing is separate.

    Aa

    Template & asset library

    Brand colors, saved blocks and shared assets - the second campaign takes minutes.

    GET/v1/subscribers

    API-first, scoped keys

    Read-only keys for dashboards, write keys for sync. Revocable in one click.

    ½

    Split testing in workflows

    A/B test whole automation paths with percentage splits - assignment pinned per subscriber.

    ✓✓

    Double opt-in, built in

    Branded confirmation flows with consent logged at source. Compliance as a default, not a plugin.

    Preference center
    tune, don't leave

    Fewer goodbyes

    A branded preference center lets subscribers adjust frequency and topics instead of unsubscribing - you keep the relationship on their terms.

    Multi-store ready

    Several shops, one account - every store isolated, every metric attributed.

    GDPR
    Art.17

    Erasure in one call

    Export or erase a subscriber across every table. DPO requests become a two-minute task.

    Deliverability

    "Sent" is not delivered.

    The best email in the world earns nothing from a spam folder. We run on Amazon SES with authenticated domains, automatic list hygiene and real-time bounce feedback - the boring infrastructure work that decides whether you reach the inbox.

    How our sending works
    A letter delivered to a front door at night
    SPF · DKIM · DMARC

    Your domain, fully authenticated

    Guided DNS setup with live verification. Send from your own domain with the alignment mailbox providers demand in 2026.

    VALIDATION

    Bad addresses never get sent to

    Every list is validated on import and re-checked at send time. Bounced, complained and unsubscribed addresses are suppressed platform-wide.

    RFC 8058

    One-click unsubscribe, signed links

    Compliant with Gmail and Yahoo bulk-sender rules out of the box. Every tracking and unsubscribe link is cryptographically signed.

    "Email platforms got fat charging per contact and gating features by tier. We built the opposite: one flat price, every feature, on infrastructure that treats deliverability as the product - because for a store, it is."
    m
    The founding team
    MailingPlatform
    Trust

    Built in the EU. Behaves like it.

    GDPR by construction

    Subscriber export and erasure across every table - one API call, not a support ticket. Consent logged with timestamp and source.

    Encrypted at rest

    Credentials and API keys live in an encrypted vault, never in plaintext. Access is scoped, hashed and revocable.

    Consent-gated tracking

    Website tracking ships with a consent gate for ePrivacy. Bot traffic is filtered out of your stats - you see humans, not crawlers.

    Tenant isolation

    Row-level security on every table. Your data is invisible to every other account - enforced by the database, not by convention.

    Pricing

    Priced like software.
    Not like a tax on your list.

    Every feature on every plan. You pay for audience size - nothing else. No send limits, no feature gates, no surprise overage.

    Starter
    For your first thousand subscribers
    39/mo
     
    Up to 3,000 subscribers
    Start free
    Scale
    For high-volume senders
    299/mo
     
    Up to 100,000 subscribers
    Start free
    Unlimited
    No limits, priority support
    499/mo
     
    Unlimited subscribers
    Talk to us

    Save ~20% on yearly billing · Full pricing & comparison →

    Fair questions.

    Every feature ships on every plan: automations, segmentation, the AI builder and the API. Pricing is a flat rate for your audience size with unlimited sends, and everything is hosted in the EU. See the honest comparisons: Klaviyo and Mailchimp.

    Yes, both are native integrations. Orders, checkouts and product views sync automatically and power abandoned cart, back in stock and browse abandonment flows - see the Shopify and WooCommerce setups.

    No. Sends are unlimited on every plan. The price follows the number of emailable subscribers you have, nothing else.

    In the EU. Data residency, tenant isolation and the GDPR tooling for access and erasure requests are covered on the security page.

    Yes. CSV import keeps tags and custom fields, and most stores finish the migration in an afternoon. There are step-by-step switch guides for Klaviyo, Mailchimp, ActiveCampaign, Omnisend, Brevo and MailerLite.

    Your list is an asset.
    Start compounding it.

    Import your subscribers, connect your store and send your first authenticated campaign - today.

    Free 14-day trial · No credit card · Cancel anytime